orange lighbulbs

Lighting the Way: The End of Marijuana Prohibition in Restricted Markets

As of Summer 2017, 29 states, Washington DC and a handful of US territories had decriminalized the possession, use, sale, cultivation, or transportation of cannabis. Although the production, consumption, and transportation of cannabis are federally illegal in the United States, the federal government’s most recent formal stance is that states may pass laws decriminalizing marijuana…

regulations with cannabis social media marketing

How Regulations Are Changing Marijuana Marketing and Advertising

With the slew of hurdles already persisting in the cannabiz, from online promotions and social media marketing to packaging and brand design, marijuana’s scheduling as a federally illegal substance also means cannabis marketing and promotions are under strict regulation and limitations. Because of these new and evolving developments in marketing regulations, cannabis business owners must…

branding marijuana products

What Does Your Packaging and Marijuana Display Advertising Say about Your Brand?

With more states taking the end of marijuana prohibition into their own hands, budding recreational and medical marijuana markets in America are witnessing swift and exponential growth, especially when it comes to recreational and medical marijuana display advertising. Effective Cannabranding and Advertising Marijuana As the public demand for cannabis increases through legalization efforts at the…

local news and cannabis industry

Getting Your Name Out There: Marijuana Dispensaries on the Local News

Most business owners know that regardless of the industry you’re in, starting new ventures is a challenging endeavor. For companies in the cannabis industry, starting and building a company in a controversial—and federally illicit—industry can present all kinds of challenges. From walking on a legislative tightrope to managing advertising and public relations for your cannabis…