Paid media marketing for the cannabis industry is a tricky terrain. Government regulations limit the way cannabis businesses can market their products and services. MaJor Group has extensive research and years of marketing expertise under our collective belts. We’ll bring developed strategies and compelling creativity to the paid media terrain to get the brands we work with visibility to the right audience. We manage the paid media from idea to execution relieving the pain of the industry’s restrictions.
What Is Paid Media?
Paid media is external, paid placement marketing that includes PPC, display network, social paid and branded promotional content to drive the success of your earned media. Utilizing lifestyle content providers, display networks, and branded promotional content with influencers, we can customize campaigns to reach the best audience for the best return. We stay on top of industry guidelines, so our clients can rely on our expertise. This way, you can focus on running your businesses without the marketing headaches.
Customized strategy and campaigns are the bread and butter.
Paying to promote your business is easy, but turning those advertising dollars into comprehensive campaigns that fit your target audience takes finesse. MaJor combines data, research, lifestyle knowledge, thought leadership, and our relationships with paid media partners to develop the most beneficial campaigns.
MaJor Group will consult with you and help you:
● Develop a singular voice across multiple verticals for holistic and creative ad copy
● Optimize your earned media for proper paid media conversions
● Develop campaign strategies that align with your goals and KPI’s
● Develop ad copy and full creative for all verticals
● Provide data and comprehensive reporting for campaign performance
Contact MaJor Group for More Information
Want to learn how you can take your marijuana marketing to the next level? Contact the experts at MaJor Group. With optimized earned media, your cannabis company can reach even more of your target audience.